Strategy and planning

Effective communications work is purposeful and undertaken with a clear goal in mind. As new online technologies are developed, and opportunities to network and connect expand, the multiple opportunities for speaking with target audiences can appear daunting. Many organisations acknowledge that good communication is central to influence and impact. Whilst there is a will to communicate knowing what communication channel, activity or output will have the most effect can be difficult. That’s why thorough planning and a strategic approach are so important to communication. At Pamoja we have worked with organisations to conduct communications audits and assessments to better understand how they currently engage with key audiences, what works well and where the gaps are. We support participatory processes to devise strategies and plans which deliver high quality communication products whilst building capacity and encouraging continuous learning.

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Policy and advocacy

We can advise you on public policy and how to conduct advocacy work to influence decision makers. This might take the form of monitoring policy processes and identifying opportunities to engage, mobilising like-minded organisations to push together for change, translating research or programmatic experiences into compelling communication products, networking and learning together with decision makers, campaigning and rallying the public or creating spaces for dialogue and debate about social issues. Demanding opportunities for affected communities to voice their opinions and desires directly to policy makers and working in solidarity is an important part of this work. At Pamoja we believe that policy development should be informed by evidence which is why we monitor and try to keep abreast of emerging research findings and use them in our work

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Training and support

At Pamoja we want to learn with the people who employ us. We aim to provide services that build the capacity of partners and leave them with new skills and knowledge. We can provide training in a range of communication techniques depending on the needs of the organisation including on policy and advocacy, how to write briefs and other short communications, writing for the web, events organising, social media, and communication auditing and planning processes. For some organisations we have provided longer term support by mentoring or working one-to-one with communications staff members.

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Design and creative

Attractive communication products that reflect the ethos of the people that created them are likely to be more impactful. The colour, design and logo that you choose can help distinguish you from other organisations. The graphics and images that you use to illustrate your work reflect how you want to be perceived and your vision of the world. At Pamoja we can assist with website and digital design, brand development, print and graphic design. We work with a range of creative professionals and can put together the right team to deliver the service you need.

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Conferences and events

Meeting people face to face and engaging with them directly is one of the most powerful communication tools that we have. Pamoja are adept at organising a range of events from training workshops, to seminars, to large international conferences. We can handle the logistics for events and manage them from start to finish or we can be on hand at critical moments to advise on format, attendees and speakers, venue, publicity and the communications that will support the diffusion of learning from the event.

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Editing and writing

Clear and compelling writing can make your leaflets, websites, briefings and reports a pleasure to read. Sometimes draft documents can sit on the shelf because there is too little time to edit, proofread and finesse them to a publishable standard. You might have compelling stories to tell about your work but don’t have the staff to collect case studies and stories of change. Knowledge may lie hidden in inaccessible reports and articles which do not speak to key audiences or targets for advocacy. At Pamoja we have experience of writing for a range of audiences including the general public, researchers and academics and funders and policy makers. We understand the type of copy that appeals to different stakeholders, how to extract key learning from research and programmatic documents, what voice and style should be adopted for different outputs and how to choose the best medium for the message. We have developed websites, press releases, news stories, blogs, Twitter feeds, policy briefings, meeting reports, training tools, academic papers and presentations, leaflets and flyers and fundraising proposals in collaboration with our partners.

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Online and social

A website and online presence are important tools for marketing, facilitating dialogue and influencing. Trying to communicate without the Internet is unthinkable to many. Social media, such as Twitter and Facebook, provide new avenues for engagement with stakeholders. Blogs allow organisations to communicate directly with their target audiences without the mediation of the traditional media. Pamoja works with organisations to think through how best to communicate online. We have worked with partners to develop websites, Twitter feeds and other online products when they are the most appropriate tool. We have also managed these sites over the longer term and provided content and copy. We can also work with you to understand the analytics of your online work so that you can adjust what you are doing to have the most impact.

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Testimonials

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